About Us
Zermat, the creative minds behind Marketina, noticed a gap in the world — a void of artistic expression, a monotonous branding landscape, and a significant need for originality and elegance. Drawing on their background in indie film, they eagerly embraced the challenge to infuse creativity with a bold, proactive spirit.
They champion the art of storytelling in every project. Today, this principle drives Agencē as a beacon of innovation and distinctiveness in a world hungry for its magic.
At the core of our mission is the belief that the best product does not always win and that companies have finite time to win their market. By leveraging our collective expertise and modern technology, founders stay focused on developing winning products while we build the foundational elements for current success and future scale.
Inflection Capital Partners will be the cornerstone of startup success, working alongside early-stage founders to nurture their vision into reality. In a future state, VCs will be more likely to invest in companies that leverage ICP and offer better terms as they see us as the gold standard for success.
Key Operating Principles:
- Flexibility and Adaptability: Embrace change and adapt strategies quickly to meet the evolving needs of startups and the market.
- Hands-on Execution: Beyond advising, actively execute strategies alongside our clients, demonstrating a commitment to their success.
The Team
Olivier Labbé
Managing Partner
Over the last two decades, Olivier has worked with B2B founders to help them realize their entrepreneurial dreams.
His experience has been chiefly focused on B2B Tech and Marketplaces. Olivier also has fundraising experience and has successfully raised Series A and Series B funding. His specialty is in building internal infrastructure to scale. During his tenure at G2, revenue grew from $1-50M in 4 years.
He helps entrepreneurs & executive teams by optimizing product-market fit, building the ideal customer profile, category creation, monetization, sales enablement, automation, and establishing the proper tech stack.
Olivier aims to empower B2B tech entrepreneurs with the best practices and insights to grow their businesses and achieve their vision.
A graduate of the University of California Davis, Olivier and his wife Dana reside in Boulder and are the proud parents of three boys: Matteo (16), Nikai (11), and Paxton (5).
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Clay Bentley
Clay began his SaaS career as the third full-time employee at Demandforce, initially owning Business Development, Commercial Sales, Enterprise Sales, and Partnerships before advancing to own East Sales. After four years at Demandforce, Clay transitioned to Glassdoor as the Enterprise Sales Lead, owning new logo acquisition, retention, and expansion revenue.
Before joining Will Reed as Sr Partner, Clay was the Vice President of Sales at G2 and Metadata, owning the revenue function, building processes, and playbooks, and hiring and retaining top talent.
Having scaled revenue organizations from Seed to Series C four times over the past 15 years, Clay brings deep SaaS operator experience to ICP and is passionate about helping founders reach their potential and create next-level outcomes for their businesses.
A graduate of the University of Oregon, Clay and his wife Mary reside in Nashville and are the proud parents of two girls: Lily (8) and Cameron (5).
General Partner / Revenue & People
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Sarah has spent over ten years working in and with B2B SaaS companies, partnering with sales, marketing, finance, HR, product, and tech teams to balance risk and reward by creating and executing collaborative, comprehensive, and relative risk profiles to fuel rapid yet protected growth.
Sarah has been with and counseled companies at all stages of the startup lifecycle, from seed to pre-IPO, and provides pragmatic and business-focused legal advice.
Sarah Mattina
General Partner / General Counsel
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Eugenio Mouriño Balsa
General Partner
Eugenio Mouriño Balsa is a dynamic and seasoned GTM leader specializing in sales development with a deep understanding of sales, operations and marketing.
With a global perspective and multi-lingual proficiency in English, Spanish, Galician, Italian, and Portuguese, Eugenio has a track record of scaling and enabling GTM revenue teams across various continents.
His approach focuses on building cohesive growth strategies through close collaboration across Sales, Marketing, Operations, and Recruiting.
Eugenio's expertise lies in building solid GTM foundations for businesses, identifying key issues, and implementing effective solutions.
He is known for his storytelling abilities and a leadership style that emphasizes goal attainment and employee connection to the company's mission.
Eugenio's career showcases significant roles at Firebolt.io, Udemy for Business, Gong.io, Amplitude Analytics, and AdRoll, where he has consistently achieved growth targets and led teams to success.
He holds an MSC and MBS in Marketing from UCD Michael Smurfit Graduate Business School, Ireland, and has completed several sales education programs.
Additionally, Eugenio is an accomplished bass player, surfer, skier, and wine & spirits connoisseur.
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Erica Kuhl
Limited Partner, Community Building
Erica has over 20 years of Enterprise community expertise. Formerly VP of Community at Salesforce she built everything from scratch from strategy and programs to metrics & ROI.
She understands running community programs on any size budget & with any size team big or small. She’s also seen massive company growth from 176 to 49,000 employees allowing her to adapt strategies & deeply understand challenges at any stage.
Erica has now ventured out on her own to help customers like Slack, Zendesk, Atlassian, Google Cloud, Notion, and Github build robust community strategies and programs with her extensive expertise, authentic approach, and trusted services.
Visit ericakuhl.com for more info on Erica.
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Mark Huber
Limited Partner, Marketing
I'm a B2B marketing leader and brand builder. I'm one of those nerds who always knew they wanted to be a marketer and somehow got around to loving B2B marketing (said no one ever).
I did some serious damage in my three years at Metadata as the second full-time marketer:
– Grew ARR from $2.5M to $15M with over 75% being marketing-sourced
– Built the Metadata brand through positioning, messaging, and design
– Led category design and launched the Marketing Operating System category
– Hosted Demand Gen U podcast with 30k+ downloads in 15 months Created annual DEMAND event with 11k+ B2B marketers registered in two years
– Launched private DEMAND Community for 1,600+ B2B marketers
– Increased monthly website traffic from ~10k visits to ~30k visits
I've worked at bootstrapped and venture-backed B2B startups for the last 10 years in different B2B marketing roles.
If you look at my bio, your first thought might be, "Why has he worked in all of these different marketing functions? Can he not make up his mind?"
It's all been very intentional.
I've spent time in different and important marketing functions, so I know how modern B2B marketing teams work and what good looks like. I've seen a lot, learned a lot, and messed up just as much along the way.
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Jeff Ignacio
Limited Partner, Growth & Revenue Ops
Passionate about driving revenue excellence working with sales, marketing, and customer success leaders. A results-driven leader who believes in:
– A high sense of urgency to define and enable sales processes
– Stabilize and scale systems to work for you and not against you
– Collaborative Team player (we may not always agree, but we will work through all the angles)
– High integrity, Accountable
– Strategic Leadership, Hands-on Approach
High-growth companies who have solved product-market fit and are looking to develop a scalable/repeatable selling process will benefit from my experience. At Visier, I developed the Sales Operations function during a period where recurring revenue grew 5x ($10M to $50M ARR, 150 HC to 450 HC). Thoughtful execution around scale, automation, partnership, and process is needed to reach the mountaintop. Revenue generation and excellence starts from the front of the funnel activities to customer acquisition and continues to post acquisition.
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Jason Widup
Jason is the founder of Peak B2B, a solo venture where he advises and consults with B2B founders and marketers on marketing leadership, demand gen, operations, and go-to-market strategies. He was most recently head of marketing at Metadata, taking them from $1m to $15m in ARR in just 3 years. Jason has spent his career leading marketing teams across several industries at companies like Tableau, Getty Images, Microsoft, and Workfront. He has a gentle but no-nonsense approach that helps companies execute marketing and sales activities with high efficiency and high quality, which allows them to stand out from their competition.
Limited Partner, Marketing
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David Rodriguez
Limited Partner, Customer Growth
An experienced and passionate leader with a demonstrated history of working in SaaS HR, Martech, with over 13 years of Customer Success, Account Management, and Sales experience. Skilled in building, scaling, and leading customer success and sales teams while implementing successful land and expand strategies.
David has led Customer Success and account Management teams at Checkr, G2, SafeBase, Greenhouse & Glassdoor.
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Kevin Young
After realizing the terrible mistake he made by going into Finance, Kevin corrected course and began his tech career at Groupon as part of the team that launched and scaled the new travel vertical, Groupon Getaways. From there, Kevin was recruited to join one of the top Chicago software companies, Salesforce. It is here that Kevin was first introduced to the Sandler Sales methodology, which has shaped his selling and leadership style to this day.
Craving the opportunity to build something and contribute beyond the bottom line, Kevin made a brief pit at a small (failed) agency startup before joining Olivier & Clay at G2. In his first 60 days as an individual contributor, Kevin closed what was then the largest new logo deal in company history (which churned shortly thereafter) and was quickly promoted to Team Lead. Kevin identified a massive revenue opportunity for G2, and after getting the blessing from Olivier, he created and managed the brand new SMB segment at G2, growing it from 3 original sellers to 12 at the time Kevin left G2.
Kevin again joined Olivier and Clay to take Metadata to market, growing it from $2M to nearly $20M ARR and scaling from 2 to 24 AEs at their peak. Today, Kevin is the Vice President of Sales at UserEvidence.
Limited Partner, VP of Sales
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Nick Bailey
David has served as the executive leader for Customer Experience (Success, Service, Support, Training) throughout his career. Improving the customer journey, and driving the adoption of products while helping customers achieve their business goals is core to his mission and values. The methodologies he implements have had a demonstrable impact in driving adoption, retention, satisfaction, and advocacy. He does this while maintaining a high-performing, engaged team.
The genesis of this customer-centric methodology is rooted in the time spent as an enterprise consultant. He had the fortune of serving in a consulting capacity for some of the biggest brands in the world. Taking the knowledge and discipline gained from these engagements, he built a professional services and consulting practice for a marketing SaaS company that IBM acquired.
At IBM, he grew their practice organically while inheriting and integrating the heritage IBM service professionals into a unified team. He developed and expanded the portfolio of services globally while ensuring they maintained a delivery methodology that focused on maximizing customer satisfaction. As the VP of Professional Services at Terminus, VP of CX at PriceSpider, and Head of Customer Onboarding and Digital Customer Success at Lattice, he used his previous experiences along with industry best practices to create world-class customer support, service, and training programs from the ground up.
As a champion of Customer Success and Professional Services, he's utilized years of experience in client services to create a global network of leaders called “The Service Elevator”. The community brings together senior executives to share best practices and thought leadership, raising the bar for all customer-facing teams.
GTM Director