How to Drive Revenue Growth: Mastering Pipeline Conversion and Sales Coaching

Whether it be social or economic, leaving an ever lasting impact at your company is something that every leader strives for.

Your CEO will especially care about your impact; they’ll want to know how you’re going to make their current state better and generate more revenue. That is undoubtedly unanimous across industries, B2B, B2C, CPG, you name it.

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Here’s how you can make an impact in your first 30 days:

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• Understand both the marketing and sales funnel and how they work.

• Segment the pipeline conversion rate between closed won and closed lost for each channel (outbound, inbound, events, webinars, partnerships, etc.)

• Double down on each channel where the pipeline converts to closed won at the highest rate.

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Same goes for understanding the conversion rate for all the sales opportunities as well as each of your team members. Find the mean and measure each rate against the mean. This will quickly tell you what each rep needs to focus on improving, and then double down on coaching and mentorship. If you implement this framework in each pillar that you own, and never shy away from the numbers, then you’ll be sure to leave a lasting impact.