Metadata.io

When Metadata.io revamped its product offering, they turned to Inflection Capital Partners (ICP) to

revamp their sales messaging and optimize their go-to-market strategy. ICP was engaged to collaborate

closely with the sales team, ensuring the new messaging resonated with prospects and aligned with

Metadata's value proposition.

ICP ran sales cycles with prospects to test and refine the ideal messaging throughout the sales process.

This hands-on approach allowed Metadata.io to quickly identify what worked best, resulting in a more

compelling and effective sales narrative. Alongside this, ICP developed new sales enablement content,

equipping the sales team with powerful tools to engage and convert leads more effectively.

In addition to sales strategy, ICP provided ongoing mentorship to Metadata.io's VP of Sales through

weekly one-on-one sessions. This guidance was critical in navigating the complexities of the market and

driving sustained revenue growth.

ICP also extended its expertise to the Customer Success team, refining the renewal process and

playbooks to enhance customer retention and satisfaction. After the company lost its last BDR, ICP swiftly

built automated BDR workflows to maintain lead generation momentum. They also onboarded a new BDR,

whose production skyrocketed by 8X, showcasing the effectiveness of ICP’s training and process

improvements.